These folks also made saddles for Sears-Roebuck and Montgomery Wards, a/k/a "Monkey Wards" to us old timers-lol Capitol Saddlery
I still have the saddle, bridle and martengale my mom bought brand new for me at Sears-Roebuck in 1959. It is black with silve diamond studs and has taps.
Here's a link to a J.C. Higgins saddle that was (or might still be) for sale for $1,750, so don't be too hasty to part with your $75 purchase J.C. Higgins saddle for sale
Now that you've got our curiousity up, do you have pictures????